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How Peremation Helped a Growing Electrical Contractor Boost Bookings by 27%

Lead Generation & Qualification

New Sales Lead Generation & Qualification

Date

March 2024

The Challenge
They were seeing a steady flow of leads from web forms and referrals, but a large chunk of those prospects never turned into appointments. The owner admitted:

“We just didn’t have the time to chase down every quote or call back every inquiry within an hour. People would go with the first contractor that responded. We were leaving money on the table.”

Missed follow-ups, forgotten estimates, and a growing list of cold leads became a major pain point. Hiring another admin wasn’t in the budget, but the team couldn’t keep up manually.

The Solution
Peremation implemented its Automated Lead Qualification & Nurturing System, tailored specifically for contractors.

Within a matter of days, the system was:
• Sending instant text and email responses to every new lead
• Following up automatically on open estimates and unanswered inquiries
• Delivering appointment reminders to reduce no-shows
• Re-engaging cold leads with helpful, friendly messages based on prior interest

No additional staff. No manual outreach. Everything was triggered based on timing, status, or prospect behavior.

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