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Sales Support Automation

Sales Support Automation Project

Sales Support Automation Project

Date

January 2025

Industry: Automotive Sales & Service

Challenge:
This regional auto dealership group with 12 locations was struggling with lead follow-ups. Sales reps were bogged down by repetitive tasks—responding to online inquiries, scheduling test drives, and sending reminders—causing hot leads to go cold and conversion rates to be low.

Solution:
Peremation deployed AI-powered sales support agents integrated with MetroDrive's CRM. These AI agents instantly responded to web inquiries, handled initial qualification, scheduled test drives, and sent follow-ups via SMS and email—working 24/7 across all locations.

Results:
• 28% increase in test drive bookings within the first 30 days
• 44% reduction in average response time (from 27 minutes to under 2 minutes)
• 18% boost in lead-to-sale conversion across all locations
• 32% more time freed up for sales reps to focus on high-value, in-person sales

General Manager Quote:
“The AI agent solution from Peremation is like having a top-performing BDC rep that never sleeps. It’s streamlined our sales process across the group.”

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