Cold Leads Reactivation Campaign

Client: HVAC
Industry: Home Services

Challenge:
This HVAC client had accumulated over 3,000 cold or dormant leads in their CRM system, many of which were from seasonal inquiries that never converted.

Solution:
Peremation deployed AI-driven conversational agents to re-engage these leads through personalized SMS and email campaigns, offering timely promotions and scheduling options.

Results:
• Reactivated 28% of cold leads within 60 days
• Achieved a 35% conversion rate from re-engaged leads to booked appointments
• Generated an additional $87,000 in revenue during the off-peak season